Paramount Consumer Products Partners With droppLabs to Unveil Industry-First Immersive Shopping Experience for the Original Series Star Trek Tridimensional Chess Set
Multi-Layered XR & E-commerce Technology Elevates Iconic Prop Replica of 3D Chess Set Featured in Many Star Trek Episodes and Films, Starting with the Original Series.
NEW YORK–(BUSINESS WIRE)–#AR–Paramount Consumer Products in partnership with droppLabs, a division of dropp group (“dropp”), today announced an industry-first, interactive shopatainment experience for The Noble Collection’s original series Star Trek Tridimensional Chess Set. Through dropp’s patent protected XR and e-commerce technology, Star Trek fans can now experience and interact with the 3D chess set before making their purchase of the physical product.
“Providing fans a compelling interactive digital experience in advance of purchasing and receiving a physical product is the essence of shopatainment and the future of E-commerce,” said Gurps Rai, CEO & Co-founder of dropp group. “We’re completely aligned with Paramount’s and the Star Trek franchise’s vision to boldly go where no one has gone before. Our partnership represents a meaningful first step for the entertainment industry’s Web3 adoption journey.”
This is the first integration of droppLab’s technology within Paramount’s vast E-commerce offerings. The activation aligns with Paramount’s focus on delivering value-add interactive experiences for fans that bridge the digital world and physical products. By providing Star Trek fans unique, XR-driven and gamified experiences, Paramount will tap into a new frontier of E-commerce industry metrics that will define success going forward.
“Through droppLabs, Paramount is able to provide our fans with an immersive experience during their shopping journey,” said Jose Castro, Executive Vice President, Global Collaborations, EMEA Licensing and US Softlines, Paramount Consumer Products & Experiences. “Paramount is excited to offer Star Trek fans the ability to interact with the 3D chess set through dropp’s AR technology before purchase to create an out-of-this-world shopping experience.”
Fans can view and order the Star Trek 3D Chess Set https://shop.startrek.com/
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
droppLabs, a division of dropp group (“dropp”), is a future-forward web3 enabler. We leverage our proprietary, patent-protected technology stack to provide a foundation and launching point for brands and creators across all industries to successfully transition into web3. droppLabs covers every and any aspect of an organization’s journey into web3 and powers tokenized community experiences for brands, creators, IP owners, consumers and more.
Headquartered in New York with additional operational hubs in Canada and Saudi Arabia, dropp has developed multiple proprietary, patent-protected innovations in artificial intelligence, machine learning, computer vision algorithms, object recognition, streaming, XR and crypto to recognize products in video content and tag them in real-time.
For more info, please visit www.dropplabs.io
NRPR Group – for DroppTV Holdings, Inc.