Animoca Brands Acquires Gaming Firm WePlay Media
- The purchase is intended to increase participation in motorsport-themed mobile games.
- Animoca bought Eden Games in April of this year.
Animoca Brands, a prominent provider of digital property rights, has expanded its roster of gaming affiliates with the announcement of yet another important acquisition.
On Friday, they revealed that they had acquired WePlay Media, the makers of the hit blockchain game MotoGP Championship Quest. Moreover, the purchase is intended to increase participation in motorsport-themed mobile games, per the terms of the arrangement.
Motorsport Craze on the Rise
According to MotoGP co-creator and WePlay Media co-founder Graeme Warring, the purchase is a win-win for the companies involved. And will allow them to reach more rider fans across the world.
“Animoca Brands has the ability to reach hundreds of millions of users in core growth demographics to expand the sport’s fan base and create engagement opportunities for the riders, teams and sponsors.”
Yat Siu, co-founder and executive chairman of Animoca Brands, made a similar point about how Animoca’s purchase of MotoGP and similar motorsport-related games may increase user engagement. Moreover, the recent Global Fan Survey from MotoGP shows that there is significant interest and involvement from their audience in competitive mobile gaming on a daily basis.
Furthermore, Animoca’s introduction of a motorsport-based REVV token rewards ecosystem and NFT initiatives inside the MotoGP game demonstrates the company’s dedication to growing the racing gaming industry. Animoca bought Eden Games in April of this year. Meaning they now own the rights to make racing games like Gear.Club and the Test Drive series.
Moreover, Animoca raised $110 million in a round sponsored by Temasek on September 8. Furthermore, its intention is to use the funds for future strategic acquisitions, such as the one announced today.
Recommended For You: